This notice explains what personal data we process, why, who we share it with, and how you can control it. It is written in accordance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), the EU General Data Protection Regulation, and the California Consumer Privacy Act.
Last updated: July 2026Fruvex Trading S. de R.L. de C.V. ("Fruvex", "we") is the controller responsible for processing your personal data.
Address: Av. Venustiano Carranza 707-501, Col. Moderna, C.P. 78233, San Luis Potosí, S.L.P., Mexico.
Privacy contact: info@fruvex.mx
This notice applies to fruvex.mx and to the data we collect through it. It does not apply to third-party websites linked from ours.
We are a B2B company: the data we collect is, for the most part, professional contact data.
Data you provide voluntarily through our contact form or by email:
Data collected automatically when you browse the site:
We do not collect sensitive personal data (racial or ethnic origin, health status, genetic information, religious or philosophical beliefs, trade union membership, political opinions, sexual orientation). We also do not request financial or asset information through the website.
Primary purposes. These are necessary to serve you; without them we cannot provide our service:
Secondary purposes. These are not necessary to serve you. You may object to them at any time without affecting your commercial relationship with us:
If you do not want us to process your data for secondary purposes, write to info@fruvex.mx or use the unsubscribe link included in every email we send.
In Mexico, processing is carried out with your consent, which is deemed tacitly granted when you provide us with your data and do not object, in accordance with article 8 of the LFPDPPP.
If you are located in the European Economic Area, Switzerland or the United Kingdom, we process your data on one of the following GDPR legal bases:
The site uses first-party and third-party cookies. A cookie is a small file stored on your device that allows your browser to be recognised.
You can block or delete cookies from your browser settings (Chrome, Safari, Firefox and Edge all allow this in their privacy section). You can also install the Google Analytics opt-out add-on at tools.google.com/dlpage/gaoptout. If you disable essential cookies, parts of the site may stop working correctly.
We do not sell your personal data. We share it only in the following cases:
Vendors that process data on our behalf (processors). They access only what is strictly necessary and are contractually bound to protect it:
Other transfers. We may disclose your data to competent authorities where a legal obligation exists, and to legal, accounting or customs advisors where necessary to perform the contract. Under article 37 of the LFPDPPP, these transfers do not require your consent.
International transfers. Some of our vendors are located in the United States. When we transfer data of individuals in the EEA or the UK outside their territory, we do so under the European Commission's Standard Contractual Clauses or the applicable adequacy framework.
Outside of these cases, we will not transfer your personal data to third parties without your consent.
You have the right to Access your data, Rectify it if inaccurate, Cancel it when you believe it is not required for the purposes stated in this notice, and Object to its processing for specific purposes.
To exercise them, send a request to info@fruvex.mx including:
We will respond within a maximum of 20 business days. Where the request is granted, we will act on it within 15 business days of our reply. Exercising these rights is free of charge; you would only cover justified shipping or reproduction costs, if any.
If you believe your data protection rights have been infringed, you may contact INAI (home.inai.org.mx).
You may withdraw your consent to the processing of your data at any time by writing to info@fruvex.mx. Please note that in certain cases we may not be able to action the withdrawal immediately — for example, where we must retain the data to comply with a legal obligation or to complete an ongoing transaction.
You may also ask us to stop sending you commercial communications. All of our emails include an unsubscribe link in the footer.
In addition to the above, the GDPR grants you the following rights:
To exercise them, write to info@fruvex.mx. We will respond within a maximum of one month. If you are not satisfied, you may lodge a complaint with the supervisory authority of your country of residence.
If you are a California resident, you have the right to:
Fruvex does not sell personal information and does not share it for cross-context behavioral advertising, nor has it done so in the preceding twelve months. We also do not sell the information of minors under 16.
To exercise these rights, write to info@fruvex.mx with the subject line "CCPA Request".
We keep your data for as long as a commercial relationship exists or we have a legitimate interest in following up on your request.
Once those periods elapse, the data is blocked and then securely deleted.
We apply reasonable administrative, technical and physical safeguards to protect your data against loss, misuse, unauthorised access, disclosure or alteration: HTTPS encryption, access control on the administration panel, security headers on the server, and periodic backups.
No system is infallible. If we detected a security breach that significantly affects your financial or moral rights, we would notify you without delay so that you can take appropriate action.
This site is aimed at professionals and businesses. It is not directed at minors and we do not knowingly collect data from persons under 18. If we discover that we have received data from a minor, we will delete it.
Our site may contain links to third-party websites. Fruvex does not control those sites and is not responsible for their privacy policies or their content. We recommend reviewing the privacy notice of every site you visit.
We may update this notice to reflect changes in our practices, in the technology we use, or in applicable law. The current version will always be published on this page, showing the date it was last updated.
Where a change is substantial — for example, if we began collecting different categories of data or using them for new purposes — we will inform you through the contact details you provided.
If you have questions about this notice or about how we process your data, write to us:
Fruvex Trading S. de R.L. de C.V.
Av. Venustiano Carranza 707-501, Col. Moderna
C.P. 78233, San Luis Potosí, S.L.P., Mexico
info@fruvex.mx
